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Harry Richter

50 posts

Posts by Harry Richter

ChatGPT image generation interface showing prompt to artwork transformation with split view
Photo by David Werbrouck / Unsplash

ChatGPT Images 2.0 for Marketing: 8 Real Use Cases

OpenAI launched ChatGPT Images 2.0 on 21 April 2026, and within twelve hours it had jumped +242 Elo on the Image Arena leaderboard. That's the largest single-model margin the board has ever recorded (Artificial Analysis, April 2026). Marketers have spent three years waiting for an image model

Multi-platform ads dashboard comparing Meta TikTok and Google with AI analysis and human strategy
Photo by Igor Omilaev / Unsplash

Should You Let AI Run Your Meta, TikTok and Google Ads, or Just Analyse Them?

Meta says Advantage+ delivers 22% higher ROAS than manual campaigns. An independent analysis of 640 geo-holdout incrementality experiments found it under-performed manual by 12% by the time campaigns wrapped, with post-treatment lift of +17% for Advantage+ versus +32% for manual (Haus, 2024). Both numbers are real. The gap between them

Automated marketing reporting dashboard showing multi-platform analytics and Windsor AI integration
Photo by Mohamed Nohassi / Unsplash

How to Automate Marketing Reporting with Windsor.ai

Every Monday, the same ritual plays out in thousands of marketing teams. Someone opens Google Ads, exports a CSV. Then Meta Ads Manager, then GA4, then HubSpot. Tabs pile up. Numbers almost match. They never quite do. 78% of marketing leaders now spend 21% or more of their week on

Split screen comparison between Claude AI and Figma design tool for marketing content creation
Photo by Swello / Unsplash

Claude vs Figma: What It Actually Replaces for Marketers

72% of designers now use generative AI tools, and 98% have increased their usage in the last year, according to Figma's State of the Designer 2026. Yet marketers who have never opened a component library are generating social ad concepts and landing page scaffolds in a single prompt.