Bïrch (the tool you might still know as Revealbot) says its customers run roughly $2 billion in annual ad spend through the platform and execute around 240 million automated actions a year (Bïrch, 2026). At $99 per month for the Pro plan, the obvious question is whether your ad account
Meta says Advantage+ delivers 22% higher ROAS than manual campaigns. An independent analysis of 640 geo-holdout incrementality experiments found it under-performed manual by 12% by the time campaigns wrapped, with post-treatment lift of +17% for Advantage+ versus +32% for manual (Haus, 2024). Both numbers are real. The gap between them
Every Monday, the same ritual plays out in thousands of marketing teams. Someone opens Google Ads, exports a CSV. Then Meta Ads Manager, then GA4, then HubSpot. Tabs pile up. Numbers almost match. They never quite do. 78% of marketing leaders now spend 21% or more of their week on