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Paid Media

6 posts

Posts tagged with Paid Media

Meta Ads campaign dashboard on laptop with smartphone showing Facebook and Instagram analytics
Photo by Austin Distel / Unsplash

Meta Ads MCP Tutorial: Run Campaigns from Claude or ChatGPT

Editorial note: The Meta Ads AI Connectors launched on April 29, 2026, and details are evolving fast. Capabilities, exact endpoint URLs, and the OAuth scope list in this article are drawn from Meta's official announcement and developer documentation. Verify against the latest docs before installing on a production

SaaS analytics dashboard with performance marketing metrics and A/B testing results on laptop
Photo by Jakub Żerdzicki / Unsplash

Bïrch Review (2026): Is It Still Worth $99/Month?

Bïrch (the tool you might still know as Revealbot) says its customers run roughly $2 billion in annual ad spend through the platform and execute around 240 million automated actions a year (Bïrch, 2026). At $99 per month for the Pro plan, the obvious question is whether your ad account

Multi-platform ads dashboard comparing Meta TikTok and Google with AI analysis and human strategy
Photo by Igor Omilaev / Unsplash

Should You Let AI Run Your Meta, TikTok and Google Ads, or Just Analyse Them?

Meta says Advantage+ delivers 22% higher ROAS than manual campaigns. An independent analysis of 640 geo-holdout incrementality experiments found it under-performed manual by 12% by the time campaigns wrapped, with post-treatment lift of +17% for Advantage+ versus +32% for manual (Haus, 2024). Both numbers are real. The gap between them

Automated marketing reporting dashboard showing multi-platform analytics and Windsor AI integration
Photo by Mohamed Nohassi / Unsplash

How to Automate Marketing Reporting with Windsor.ai

Every Monday, the same ritual plays out in thousands of marketing teams. Someone opens Google Ads, exports a CSV. Then Meta Ads Manager, then GA4, then HubSpot. Tabs pile up. Numbers almost match. They never quite do. 78% of marketing leaders now spend 21% or more of their week on